Reno Richard Rollé (September 24, 1961) is a 2014 Ernst & Young Entrepreneur Of The Year nominee and Chairman/Co-Founder of Boku International, an award winning, USDA certified Organic, Kosher and Vegan super food company which now serves thousands of customers in 65 countries throughout the world.
In 2007, Reno Rollé co-authored and published “The Ultimate Guide To Natural Health” with Nevada medical oncologist and world renowned anti-aging physician, James W. Forsythe M.D., H.M.D.
Reno Rollé previously held the position of CEO for Shop America USA. Based in Bradford, England and operating in the U.S., Shop America specialized in long- and short-form direct response television (infomercial) marketing. During this time Reno Rollé co-created the book and marketing campaign for “Natural Cures ‘They’ Don’t Want You to Know About” (written by Kevin Trudeau). This book held the #1 spot on the NY Times Best Sellers List for several weeks from 2005 to 2006 and has sold an estimated 10 million plus copies. In an article written by Christopher Dreher and published on Salon.com in 2005, (“What Kevin Trudeau doesn’t want you to know”), Rolle weighs in on the controversy from an industry point of view.
Reno Rollé was a founding principle of the National Lampoon Acquisition Group, LLC an investment group that orchestrated the acquisition of J2 Communications, Inc. (NASDAQ:JTWO) a small cap public company that owned the widely recognized comedic brand, National Lampoon, Inc. Mr. Rollé founded National Lampoon Home Entertainment in 2002 to produce and distribute National Lampoon branded DVDs and has Produced or Executive Produced several feature films under this institutional moniker.
Between 1997 and 2001 Reno Rollé was the co-founder, Chairman and CEO of Synergy Worldwide, Inc., a product engineering, design and marketing company. In 1999, Synergy produced “Mastering the Flow,” a blackjack card counting program that became a long running and very successful gaming infomercial. In September 2000, Synergy was honored with the distinguished R&D 100 Award for Mr. Rollé’s invention, The Spin Fryer. This award, referred to as the “Oscars of Inventions,” by the Chicago Tribune recognizes the most technologically significant inventions in history. Past winners include: anti-lock brakes, the fax machine, the ATM (automated teller machine), and polarized film. The Spin Fryer was subsequently licensed to Salton, Inc. (NYSE:SFP) for marketing and distribution under the George Foreman line of kitchen products.
From 1994 to 1997 Reno Rollé was a co-founder of HSN Direct, a direct response television joint venture with Home Shopping Network, Inc. (NASDAQ: IACI) Mr. Rollé’s primary responsibility was to negotiate and manage the majority of HSND’s contracts, including marketing and distribution, production, talent and joint venture agreements. In addition, Reno Rollé oversaw all aspects of new business development including: media, production, regulatory compliance and operations. While successful in multiple consumer categories, highlighting Mr. Rollé’s tenure with HSND was his role in the development and launch of the Ab Isolator and EZ Crunch abdominal exercise products, both easily achieving sales north of $100 million dollars.
In 1986, Reno Rollé and his wife Lynn founded Rollé Ltd. in Long Beach Island, New Jersey. The company pioneered the concept of a patented, weighted beach blanket (Patent # 4,703,528) and achieved success in the manufacture and sale of its flagship product, the Rollé Blanket which still to this day is considered the finest product of it’s type in the world.
Reno Rollé lives in Ojai, CA with his Wife Lynn and two children. He is a current member of the Ojai Valley Youth Foundation Partnership council.