The pervasiveness of exercise equipment sold via direct response marketing during the 1990s was a direct result of effective, large-scale campaigns focused around infomercials. Products like Tony Little’s Ab Isolator […]
Home Shopping Network Invests in Infomercials
By the early 1990s, infomercials and home shopping networks had gained significant momentum, but for different reasons. Organizations like QVC and the Home Shopping Network had perfected direct-to-consumer marketing able […]
Rollé Blanket Patent Filed
The Rollé Blanket was Reno’s first invention when he first started as an entrepreneur in 1986. Reno and his wife, Lynn, filed for a patent on their unique implementation of […]
