Reno Rollé originally signed on with Kevin Harrington, founder of HSN Direct in 1994. Under the infomercial marketing firm, Rollé assisted in management and execution of a number of direct response campaigns, like the EZ Krunch and Ab Isolator sit-up machines.
The firm was a joint venture with Home Shopping Network, primarily focused on generating direct response marketing content for their brand of products. However, in 1997, HSN shifted towards hiring outside producers and founder Kevin Harrington left to pursue new entrepreneurial opportunities in e-commerce and distribution.
Reno Rollé followed suit to start his own product engineering/marketing company, Synergy Worldwide.