Under Synergy Worldwide, Reno Rollé designed and developed the Spin Fryer, a healthier alternative to deep frying which reduces fat in fried food by 50%. Rather than soaking the food […]
I know reno to be enthusiastic, innovative and brilliant in evaluating ideas and conceptualizing.
The infomercials of today owe much of their success to those from the 1990s. Direct response marketing was at its heyday during this time, with media consumption at an all […]
Reno Rollé originally signed on with Kevin Harrington, founder of HSN Direct in 1994. Under the infomercial marketing firm, Rollé assisted in management and execution of a number of direct […]
The pervasiveness of exercise equipment sold via direct response marketing during the 1990s was a direct result of effective, large-scale campaigns focused around infomercials. Products like Tony Little’s Ab Isolator […]
By the early 1990s, infomercials and home shopping networks had gained significant momentum, but for different reasons. Organizations like QVC and the Home Shopping Network had perfected direct-to-consumer marketing able […]
The Rollé Blanket was Reno’s first invention when he first started as an entrepreneur in 1986. Reno and his wife, Lynn, filed for a patent on their unique implementation of […]