In 1994, Reno Rollé joined Kevin Harrington in founding HSN Direct, an infomercial marketing firm, as a joint venture with the Home Shopping Network.

The company provided a means of producing in-house informercials and direct response campaigns to bolster sales of the Home Shopping Network’s products.

Reno R. Rolle helped market and manage some of the most successful infomercial products during the 90s such as Tony Little’s Ab Isolator and the EZ Krunch with sales quickly surpassing $85 million.