HSN Direct
PROJECT LINKS
Description
In 1994, Reno Rollé joined Kevin Harrington in founding HSN Direct, an infomercial marketing firm, as a joint venture with the Home Shopping Network.
The company provided a means of producing in-house informercials and direct response campaigns to bolster sales of the Home Shopping Network’s products.
Reno R. Rolle helped market and manage some of the most successful infomercial products during the 90s such as Tony Little’s Ab Isolator and the EZ Krunch with sales quickly surpassing $85 million.
Related Articles
THE INFOMERCIAL AB WARS
The infomercials of today owe much of their success to those from the 1990s. Direct response marketing was at its heyday during this time, with media consumption at an all
HEADS OF HSN DIRECT END RELATIONSHIP, NEW AIMS FOR WEB TRAFFIC
Reno Rollé originally signed on with Kevin Harrington, founder of HSN Direct in 1994. Under the infomercial marketing firm, Rollé assisted in management and execution of a number of direct
AB OBSESSIONS & DIRECT RESPONSE MARKETING
The pervasiveness of exercise equipment sold via direct response marketing during the 1990s was a direct result of effective, large-scale campaigns focused around infomercials. Products like Tony Little’s Ab Isolator
HOME SHOPPING NETWORK INVESTS IN INFOMERCIALS
By the early 1990s, infomercials and home shopping networks had gained significant momentum, but for different reasons. Organizations like QVC and the Home Shopping Network had perfected direct-to-consumer marketing able
