Reno Rollé was appointed to the board of directors of J2 Communications, owner of the National Lampoon brand, by current CEO Daniel S. Laikin in 2001. In an effort to spur new growth, Rolle assisted Laikin and others in acquiring majority interest in J2 Communications and shift focus on utilizing the value of their household-name brand, including renaming the company National Lampoon, Inc.

The following year, Reno Rolle established National Lampoon Home Entertainment where he produced feature films and direct-to-video DVDs licensed under the National Lampoon Brand. His IMDB Producer Page includes an extended filmography and Reno’s IMDB Biography explores his role as a producer in depth.

Reno was also responsible for mitigating the transition into utilizing their brand across entertainment and publishing industries.