After deliberation, Red Rock Pictures Inc. announced today that it has entered into an agreement to appoint Reno R. Rollé as new Chief Executive Officer. Previous CEO, Robert Levy, will remain as a chairman on the board of directors, and commented saying,

Reno brings a solid track record of proven success in the field of direct consumer marketing. He is also well versed in traditional entertainment and should fit perfectly at the helm of Red Rock.

With the company moving aggressively into direct consumer marketing, Rolle’s previous company Studio Store Direct will be acquired and utilized as Red Rock Pictures makes further steps into the feature film market.