Despite a $2 million dollar settlement with the FTC and a ban on selling health products or services via infomercials, Kevin Trudeau strikes again with a New York Times Best Seller, Natural Cures “They” Don’t Want You to Know About.

As CEO of Shop America USA, Reno Rolle served as Trudeau’s executive consultant by creating and managing a massive, multi-million dollar infomercial campaign.

Reno’s goal was “to create a follow-up that was rooted purely in the substance of natural medicine, and away from the controversy surrounding Kevin’s book about government scams.”

While still controversial, the book held the #1 Spot on New York Times’ Best Seller List for several weeks and sold more than 4 million copies.