Production company Adventures in Film have signed on Reno Rolle as one of three producers for their new film The Platinum Bonus – based on the infamous pitchman Kevin Trudeau and his controversial career.

Mr. Rollé joins the production as a unique asset. As a founder of National Lampoon Home Entertainment, CEO of Red Rock Pictures, and numerous credits producer credits, he’ll provide essential guidance during the project.

Even more significant however, is his role as CEO of Trudeau’s Shop America USA organization and a  co-creator of the book and marketing campaign for Natural Cures “They” Don’t Want You to Know About. Reno hopes to provide insight into Trudeau’s motivations and how “people with high charisma and low integrity can ensnare so many innocent people across society.”