Renowned for his dynamic leadership and entrepreneurial prowess, Reno Rollé is a distinguished figure in the business world, with a remarkable track record of success across diverse industries. A two-time nominee for the prestigious Ernst & Young Entrepreneur of The Year award in 2014 and 2016, Reno currently serves as the Chairman of Boku International, a globally recognized leader in organic, kosher, and vegan superfoods. Under his stewardship, Boku International has garnered acclaim for its commitment to excellence and innovation, catering to the most discerning clientele in 65 countries.
Reno's journey to success is marked by groundbreaking achievements and influential collaborations. In 2005, he played a pivotal role in co-creating the groundbreaking book "Natural Cures ‘They’ Don’t Want You to Know About," spearheading an ingenious marketing campaign that propelled it to the #1 spot on the esteemed New York Times bestsellers list, with sales exceeding an unprecedented 10 million copies. Additionally, Reno co-authored the seminal wellness guide "The Ultimate Guide To Natural Health" alongside esteemed oncologist and anti-aging physician James W. Forsythe, M.D., cementing his reputation as a leading authority in the field of natural health and wellness.
A visionary entrepreneur with a flair for strategic innovation, Reno Co-founded the National Lampoon Acquisition Group and served as Director of National Lampoon, Inc. He also established National Lampoon Home Entertainment in 2002, overseeing the production and distribution of a diverse range of feature films and DVD projects under the iconic National Lampoon brand.
In 1994, Reno embarked on a transformative partnership with Kevin Harrington, a future star of "Shark Tank" fame, to launch HSN Direct in collaboration with Home Shopping Network, Inc. In this role, Reno led all facets of new business development, including product innovation, media strategy, production management, and regulatory compliance. Notable highlights of his tenure include the development and successful launch of the Ab-Isolator and EZ Crunch home exercise products, each achieving unprecedented sales exceeding $150 million.
In a groundbreaking move that epitomizes his innovative spirit, Reno pioneered the world's first superfood-infused cafe with the launch of Cafe Boku in Ojai, California, in 2022. This visionary concept, developed in partnership with Tesla and Electrify America (Volkswagen), seamlessly integrates Level 3 DC fast chargers, revolutionizing the EV charging experience while promoting a holistic "Charge Your Car - Charge Your Body" experience. This disruptive initiative has reshaped the landscape of the EV charging industry and is now scaling across multiple cities in the United States, further solidifying Reno's reputation as a trailblazer in sustainable innovation.
Moreover, Reno's innovative prowess was recognized with the prestigious R&D 100 award in 2000 for his groundbreaking Spin Fryer invention, which was licensed to Salton, Inc. and brought to market under the George Foreman brand. The R&D 100 award, often dubbed the "Oscars of Invention," celebrates the most technologically significant new products each year, with past winners including the microwave oven, fax machine, ATM, LED, anti-lock brakes, and more.
Beyond his illustrious career achievements, Reno derives his greatest pride and fulfillment from his enduring marriage of over 30 years to his beloved wife, Lynn, and the joy of raising two children and doting on five grandchildren. His unwavering commitment to family values and legacy-building underscores his ethos of integrity, compassion, and lasting impact.
With a wealth of experience, a visionary mindset, and an unwavering dedication to excellence, Reno Rollé stands poised to make invaluable contributions as a trusted advisor on advisory boards and as a formal director on corporate boards, leveraging his unparalleled expertise to drive sustainable growth, foster innovation, and empower organizations to reach new heights of success.
