"There's no better feeling than the one you get when passion forms your purpose."

Over Reno’s 30+ year career in entertainment marketing and product innovation, he has had the opportunity to work on countless projects and iconic brands like those featured in his portfolio. His expertise includes regulatory compliance, media strategy, advertising, brand and business development, direct consumer marketing, product development, entertainment, and film.

Below are a handful of Reno’s most notable achievements, beginning with the formation of Rollé Ltd. in 1986 and continuing through his current involvement as Chairman of Boku International.

In 1986, Reno Rollé and his wife Lynn founded Rollé Ltd. in Long Beach Island, New Jersey. It was one of Reno’s first entrepreneurial pursuits and facilitated the introduction of the patented Rollé Beach Blanket, which is still considered the finest product of its type in the world. Rollé LTD garnered major corporate clients for its innovative promotional accessories and apparel, including SnapOn Tools, Coca-Cola, AT&T, Anheuser Bush, and many others. 

In 1994, Reno Rollé joined Kevin Harrington (later of Shark Tank fame) in founding HSN Direct, the infomercial and international marketing arm of Home Shopping Network, Inc. 

Reno pioneered and managed some of the most successful infomercial products in history, including Tony Little’s Ab Isolator and the record-setting EZ Krunch, both of which exceeded $150 million in sales.

In 1997, Reno co-founded Synergy Worldwide, a product design and marketing company that engineered the award-winning Spin Fryer, an innovative home appliance that utilizes ultrasound and centrifuge to remove excess fat from deep-fried food.  The Spin Fryer won the prestigious R&D 100 award in 2000 and was licensed to George Forman.

Reno Rollé was appointed to the board of directors of National Lampoon and founded National Lampoon Home Entertainment in 2001.  Rollé produced and executive produced several feature films and direct to video DVDs under the iconic household brand. 

In 2003, Reno Rollé served as CEO for Shop America, where he conceived and co-created the NY Times #1 best-selling Book “Natural Cures They Don’t Want You to Know About.” This book held the #1 spot on the NY Times for 21 weeks in 2005 and outsold every book in the world in every category—with the exception of "Harry Potter and The Half-Blood Prince." 

In 2007, Reno joined his wife Lynn in co-founding BōKU International, Inc., a family-owned online superfood company that quickly gained customers in 65 countries and garnered several awards for its USDA-certified organic and kosher Superfood Blends. Reno has served as the company spokesperson, making live appearances and amassing over 300 hours of live television presentations on major television networks in the US and Canada.  

READ MORE

In 2021, Reno and Lynn opened Café Boku, the world's first superfood-infused café at the gateway to town in Ojai, California. This visionary concept, deployed in partnership with Tesla and Electrify America (Volkswagen), seamlessly integrates Level 3 DC fast chargers, revolutionizing the EV charging experience while promoting a holistic "Charge Your Car - Charge Your Body" experience. 

READ MORE

Reno Rollé has published and co-authored several books, with his passion for wellness and nutrition driving his expertise in this category.  His first book, “101 Amazing Cures," was co-authored with renowned Oncologist James W. Forsythe, M.D.

Be sure to read Reno Rolle’s Full Biography for details on his career, connect with him on LinkedIn, or read his entrepreneurial blog.

Find Out More ABOUT RENO