Notable Career Milestones and Contributions
Over Reno’s 30+ year career in Entertainment Marketing, he’s had the opportunity to work on dozens of projects and iconic brands like those featured in his portfolio. His expertise includes skills such as advertising, brand and business development, business strategy, direct marketing, and product development.
Below are a handful of Reno’s most notable projects starting with his first company, Rollé Ltd., which began in 1986, and up through his current involvement as Chairman of Boku International and developing his innovative, new bathroom device, The Turdle.
The revolutionary TurDle replicates the natural benefits of squatting to help relieve constipation by providing direct acupressure stimulation of the colon. Using the TurDle regularly can help restore healthy colon function, which is part of why we believe every bathroom should have one.
BōKU International is a family-owned company that sells doctor formulated Super Food Blends that are USDA certified Organic, Kosher and Vegan. These premium ingredients are obtained from Fair Trade, and sustainable sources whenever possible.
In 1986, Reno Rollé and his wife Lynn founded Rollé Ltd. in Long Beach Island, New Jersey. It was one of Reno’s first entrepreneurial pursuits.
Reno Rollé was appointed to the board of directors of J2 Communications, owner of the National Lampoon brand, by current CEO Daniel S. Laikin in 2001. In an effort to spur new growth, Rolle assisted Laikin and others in acquiring majority interest in J2 Communications and shift focus on utilizing the value of their household-name brand, including renaming the company National Lampoon, Inc.
In 1997, Reno left HSN Direct to be a co-founder of Synergy Worldwide, a marketing company that also engineered and produced their own products.
As a chairman and CEO, Reno also designed and developed the Spin Fryer, an innovative countertop home appliance that uses ultrasonic vibrations, patented rotational baskets, and self-cleaning capabilities to reduce saturated fats by more than 50%.
From 2004 to 2005 Reno Rolle served as CEO for the the US arm of Shop America. The direct response television company was responsible for creating and managing marketing campaigns for Kevin Trudeau.
Trudeau’s book, “Natural Cures they Don’t Want You to Know About” was #1 on New York Times Best Seller list. The book held the spot for several weeks, thanks to a coordinated, large scale infomercial campaign and targeted multi-million dollar budget.
In 1994, Reno Rollé joined Kevin Harrington in founding HSN Direct, an infomercial marketing firm, as a joint venture with the Home Shopping Network.
The company provided a means of producing in-house informercials and direct response campaigns to bolster sales of the Home Shopping Network’s products.
Reno R. Rolle helped market and manage some of the most successful infomercial products during the 90s such as Tony Little’s Ab Isolator and the EZ Krunch with sales quickly surpassing $85 million.
Reno Rollé has published and coauthored several books. His passion for wellness and nutrition has been the driving force behind his books.
His first book, “101 Amazing Cures: The Guide for Relieving Ailments and Disease Naturally” was published alongside M.D., H.M.D James Forsythe in 2006.